This Privacy Policy explains how Sartaj London, accessible at icecasino.sartaj-london.co.uk, collects, uses, and protects the personal data of visitors to our ice casino review website. Sartaj London acts as the data controller for all personal information processed through icecasino.sartaj-london.co.uk. By using our website, you acknowledge the practices described in this policy. This policy is effective as of 1 January 2026 and applies to all users located in Great Britain and beyond.
Information We Collect
Information You Provide
- Contact form submissions: Your name and email address when you reach out to our team directly.
- Newsletter sign-ups: Email address and optional preferences if you subscribe to updates from icecasino.sartaj-london.co.uk.
- Comments and feedback: Any content you voluntarily submit through interactive features on our site.
- Survey responses: Information provided when you participate in optional user surveys or polls.
Information Collected Automatically
- IP address and approximate location: Collected automatically when you visit icecasino.sartaj-london.co.uk.
- Browser type and operating system: Technical data used to optimise how our pages display for you.
- Pages visited and time spent: Behavioural data gathered to understand how users interact with our casino review content.
- Referring URLs: Information about the website or search engine that directed you to icecasino.sartaj-london.co.uk.
- Cookie identifiers: Unique identifiers placed on your device as described in the section below.
Cookies We Use
Sartaj London uses cookies and similar tracking technologies to ensure the website functions correctly, measure audience behaviour, and support our affiliate partnerships. You may manage your cookie preferences at any time through your browser settings or our consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and page navigation on icecasino.sartaj-london.co.uk. | Session / up to 1 year |
| Analytics | Collects anonymised data on page views, traffic sources, and user behaviour via tools such as Google Analytics. | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on casino operator links so affiliate partners can attribute referrals originating from icecasino.sartaj-london.co.uk. | Up to 90 days |
| Preferences | Remembers your language, region, and display settings to personalise your experience. | Up to 1 year |
| Third-Party Advertising | Supports interest-based advertising served by approved advertising networks linked to our content. | Up to 13 months |
How We Use Your Data
- To deliver and improve the ice casino review content published on icecasino.sartaj-london.co.uk.
- To respond to enquiries and correspondence submitted through our contact channels.
- To send newsletters or updates to subscribers who have provided explicit consent.
- To analyse website traffic and user behaviour in order to enhance the user experience.
- To track affiliate referrals and comply with our obligations to partner casino operators.
- To detect, prevent, and address technical issues or security threats on our platform.
- To comply with applicable legal and regulatory obligations under UK law.
Legal Bases for Processing
Sartaj London processes personal data in accordance with the UK GDPR and the Data Protection Act 2018. Where we rely on your consent — for example, when placing non-essential cookies or sending marketing emails — you may withdraw that consent at any time without affecting the lawfulness of prior processing. In other cases, processing is justified under our legitimate interests as a publisher of casino review content, provided those interests are not overridden by your rights. We carry out legitimate interest assessments to ensure a fair balance is maintained. Certain processing activities may also be necessary for compliance with a legal obligation binding upon icecasino.sartaj-london.co.uk.
Third Parties & Affiliate Links
Sartaj London earns revenue through affiliate relationships with licensed casino operators. When you click a link to an external casino platform from icecasino.sartaj-london.co.uk, that operator may set its own cookies and process your data independently under its own privacy policy. We also share anonymised, aggregated analytics data with providers such as Google Analytics to improve our services. We do not sell personally identifiable information to third parties. All affiliate partners are required to comply with applicable data protection laws, and we encourage you to review their individual privacy notices before registering with any operator.
Your Privacy Rights
- Right of Access: Request a copy of the personal data icecasino.sartaj-london.co.uk holds about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data where there is no legitimate reason for us to retain it.
- Right to Data Portability: Receive your data in a structured, machine-readable format where processing is based on consent or contract.
- Right to Object: Object to processing carried out on the basis of legitimate interests, including direct marketing.
- Right to Restrict Processing: Ask us to pause processing of your data in certain circumstances.
- Right to Withdraw Consent: Withdraw previously given consent at any time via our cookie settings or by contacting us.
To exercise any of the above rights, please contact the Sartaj London team using the details provided in the Contact section below. We will respond within 30 days in accordance with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Security & Retention
Sartaj London implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. Our website uses SSL encryption to secure data in transit. Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Contact form data is typically retained for up to 12 months, after which it is securely deleted. Analytics data is retained in anonymised form for up to 26 months. Despite our safeguards, no method of online transmission is entirely secure, and we encourage users to take care when sharing personal information online.
Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the way icecasino.sartaj-london.co.uk handles your personal data, please contact the Sartaj London privacy team at:
- Website: icecasino.sartaj-london.co.uk
- Email: [email protected].